Misr Insurance Company won the 90 Years of Excellence Award for the year 2024 from Global Banking & Finance Review magazine. The award comes as a culmination of a path of giving and excellence that has extended over nine decades since the company was established on January 14, 1934 by the pioneer of the national economy, Talaat Harb, making it the national company at the helm. Egyptian money and pure Egyptian management.
Omar Gouda, Managing Director and CEO of Misr Insurance Company, expressed his happiness at receiving the “90 Years of Excellence Award for the year 2024,” stressing that the company’s history is full of many strengths and distinctions. Misr Insurance carries significance and strength from the name of the nation, as the company follows the path of its founder.
Who believed in our national potential and our ability to create a national economy capable of withstanding and facing all challenges, so it was Misr Insurance, which took the castle as its slogan, and it was not just a slogan, but rather a method and approach that the company followed throughout its history. It was the castle and the fortress of safety for all Egyptians, protecting the national economy, bearing its responsibility. Towards the nation, it believes in science, work, development, and the constant pursuit of innovation. This has been and continues to be Egypt Insurance throughout its history.
Gouda confirmed that the company, with the experience it has acquired and the ability to face all challenges, is pursuing an ambitious strategy for the future in which it relies on scientific and technological development and working to comply with international standards in the insurance industry so that the company was able to maintain its position within the Egyptian market as the oldest and largest property insurance company that its customers trust. .
He pointed out that the distinction enjoyed by the company is due to its constant keenness to meet the needs of its customers and provide protection and security by providing a distinguished set of insurance products for individuals and large and giant projects, as well as small and medium enterprises through micro-insurance products, in addition to its continuous development and benefiting from technological development.
To facilitate the insurance process and reach customers in the quickest time and with the highest efficiency, this included entering into partnerships that would benefit from technological development to follow and innovate quick ways to reach customers through electronic collection services by providing appropriate electronic collection channels and services so that the customer can pay electronically for the premiums of various insurance policies, which It helps save time and effort for customers.
He revealed that his company is seeking complete digital transformation and issuing documents electronically to facilitate customers. It has been able to issue a decent life insurance policy completely automatically, starting with the customer entering the data, requesting the issuance, choosing the payment method from many electronic payment methods, and obtaining the document without going to the branch. It is also working to improve… Customer experience by expanding call center services (customer service) in order to benefit from digital transformation to attract more customers and provide the highest standards of satisfaction.
He appreciated the quality of the role played by the company’s work team, whether administrative or production, in order to raise the company’s position and continue its distinction in the Egyptian and Arab insurance market. It is worth noting that Misr Insurance Company is one of the companies of Egypt’s Sovereign Fund for Investment and Development and the largest property insurance company in the Egyptian market, holding a local rating of AAA.EG for the year 2022/2023 from the international AM best institution and “egy” AAA with a stable future outlook from the international institution Fitch. .
It is the highest rating category granted by Fitch International to an Egyptian institution due to its strong financial position and distinguished position in the market as the largest Egyptian insurance company, in addition to its management of the property reinsurance group affiliated with the Afro-Asian Insurance and Reinsurance Federation and membership in the technical council for the management of the energy and petroleum insurance group in the Afro-Asian Insurance Federation and the Executive Committee. The African Insurance Organization and the Technical Council for the Management of the Arab War Risk Insurance Fund.