Allianz confirmed that this campaign reinforces the steps taken by the Allianz group of companies in Egypt to support the financial and insurance inclusion strategy, as the company always seeks to enable more segments of society at all levels to benefit from insurance services and expand the geographic scope.
Allianz Group in Egypt, a subsidiary of Sanlam Allianz, believes in its social responsibility as a company specializing in the insurance sector, and its commitment to its customers and Egyptian society, the group launched a media campaign under the slogan (Prepare for the world and it will prepare for you) to promote and raise insurance awareness. The campaign comes within the framework of Allianz’s efforts in Egypt to support the country’s strategy for financial and insurance inclusion.
The goal of the insurance awareness campaign The group revealed that in this campaign, Allianz used one of the most prominent content creators in Egypt, Ahmed Al-Ghandour “Al-Daheh,” to ensure that the campaign reaches millions of users in a way that ensures the achievement of its goals and the desired benefits.
She said that the “Prepare for the World, It Will Prepare You” campaign aims to educate citizens about the role of insurance services and their contribution to providing financial protection to customers and supporting their ability to face future risks. The campaign also focuses on encouraging individuals to better understand various insurance products, as well as correcting common misconceptions about the insurance sector, through a media campaign that will be broadcast across various digital channels, social media and visual media.
She stressed that this campaign reinforces the steps taken by the Allianz Group of Companies in Egypt to support the financial and insurance inclusion strategy, as the company always seeks to enable more segments of society at different levels to benefit from insurance services and expand the geographical scope of the company’s presence in different governorates, as well as increasing investment in Technological solutions and digital transformation that enable the company to reach citizens through various digital platforms and channels, enabling it to spread the culture of insurance and work to increase its demand among Egyptian society.
Allianz International Group has established a strategic alliance with the South African “Sanlam” Group, the largest non-banking financial services company in Africa, in 2023. This alliance comes within the framework of the group’s strategy to expand in the African market with the aim of increasing growth and maximizing the value of the insurance services and solutions provided to its clients with the aim of meeting all requirements Their needs.
“Allianz” is a German multinational insurance company, operating since 1890, while Allianz Insurance Company was established in Egypt in 1976, under the name of the Arab International Insurance Company, and in 2004 it was completely acquired by Allianz under the current trade names, which is Allianz Company. Life Insurance, and Allianz Insurance Company, which provides comprehensive insurance services, such as life insurance, medical insurance, and property insurance for individuals and companies in 19 branches and through strategic partnerships with major banks operating in Egypt.